አደይ አበባ
The adey
The yellow daisy that blooms when the rains end and the year turns. Ethiopia’s new-year flower, and the city’s name in a plant.
፲፰፻፹፮
1886, Taytu’s call
Empress Taytu chose the site by the hot springs and named it New Flower. The capital of Africa started with a warm bath.
ነጠላ · ጋቢ
Netela and Gabi
Our tees are named after the light cotton shawl and our hoodie after the heavy blanket, because that is what the weight feels like.